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Klaviyo NetSuite Integration
Struggling to align your marketing automation with real-time customer and order data from NetSuite? Our Klaviyo NetSuite Integration service bridges the gap empowering your marketing team with ERP-backed intelligence while keeping operations and sales teams in sync. Built for growing eCommerce and B2B brands, our solution ensures campaigns trigger on accurate, personalized, and up-to-date data.
Klaviyo NetSuite Integration connects NetSuite ERP with Klaviyo’s email and SMS marketing platform to enable two-way data sync between customer profiles, transactions, products, and engagement metrics. This integration ensures that marketing workflows are powered by live ERP data such as order status, inventory levels, customer segmentation, and financial history—enabling personalized, revenue-driving campaigns that reflect real business realities.
Instead of just syncing customer or order data, here’s how businesses can solve real operational inefficiencies through our integration:
| Problem | How Integration Solves It |
|---|---|
| Customers receive generic emails due to missing loyalty tier or customer type. | We sync NetSuite’s customer classification fields to Klaviyo’s custom properties, allowing flows to target Gold, Silver, or Wholesale customers differently. |
| Missed replenishment or subscription reminders due to lack of product usage logic. | We use NetSuite’s sales history + SKU metadata (e.g., shelf life, usage rate) to trigger refill/reminder flows in Klaviyo. |
| NetSuite refund/cancel data is not accounted in Klaviyo flows. | Cancellations and returns in NetSuite sync back to Klaviyo to suppress flows like “Thank You” or “How was your order?” emails. |
| Problem | How Integration Solves It |
|---|---|
| Duplicate profiles in Klaviyo and NetSuite with no central truth. | Integration matches based on unique identifiers (email, phone, internal ID), and updates fields based on source priority. |
| Account-level attributes (credit hold, territory, sales rep) missing from Klaviyo. | Sync NetSuite custom customer fields into Klaviyo profiles to enrich segmentation and campaign logic. |
| Sales reps unaware of campaign engagement. | Klaviyo open/click data pushed back to NetSuite as custom fields or notes for sales teams to access. |
| Challenge | Example | Solution |
|---|---|---|
| Marketing launches promos on out-of-stock items. | NetSuite inventory not reflected in Klaviyo product feeds. | Sync available-to-sell (ATS) quantities daily/hourly to suppress or trigger back-in-stock flows. |
| Finance cannot attribute campaign ROI to ERP transactions. | Campaign reports stay in Klaviyo, disconnected from NetSuite sales orders. | Use campaign ID tags or coupon codes passed into NetSuite transaction records to trace performance. |
| Product team struggles to promote bundles. | Product bundles/kits exist only in NetSuite, not in Klaviyo. | Push bundle definitions (parent/child SKUs) to Klaviyo and segment based on purchase behavior. |
| Feature | Business Benefit | Technical Implementation |
|---|---|---|
| Customer Enrichment | Dynamic targeting based on customer tier, lifecycle, or credit status. | NetSuite to Klaviyo profile sync of custom fields like Customer Category, AR Status, Last Order Channel. |
| Item Data Segmentation | Send relevant offers based on past purchases, tags, or custom attributes. | Sync NetSuite item fields (e.g., Type, Usage, Tags, Custom Labels) into Klaviyo catalog. |
| Real-Time Transactional Sync | Trigger time-sensitive flows (order confirmation, shipping delay, cancellation) with ERP accuracy. | Order event API calls from NetSuite to Klaviyo with fulfillment status + backorder tags. |
| Saved Search Syncing | Automate lists like high churn risk, frequent buyers, or B2B clients. | NetSuite Saved Searches → Klaviyo static/dynamic lists via scheduled sync. |
| Two-Way Engagement Data Loop | Bridge sales and marketing. | Klaviyo campaign metrics pushed to NetSuite customer records via RESTlet endpoint. |
| Promo Attribution Tracking | Link email campaign ROI to ERP sales. | Use UTM or discount codes synced back to sales order via SuiteScript logic. |
| Step | What Happens | Why It Matters |
|---|---|---|
| 1. Customer & Order Sync | NetSuite sends customer and order data to Klaviyo | Enables personalized email/SMS campaigns based on purchase history |
| 2. Product Info Sync | Product details and inventory are shared with Klaviyo | Avoids promoting out-of-stock or outdated products |
| 3. Engagement Data Returns | Email opens, clicks, and form fills from Klaviyo go back to NetSuite | Sales and service teams get a full picture of customer engagement |
| 4. Scheduled or Real-Time Updates | Data syncs automatically at set intervals or in real time | Keeps both systems always up to date |
| 5. Monitoring & Error Handling | Issues are logged and flagged for review | Ensures data accuracy and trustworthiness |
| Integration Method | Description |
|---|---|
| Custom Integrations | Fully bespoke solutions tailored to your specific workflows and requirements, ensuring maximum flexibility and control. |
| Prebuilt Connectors | Ready-to-use connectors designed for quick deployment and minimal setup, offering efficient integration at reduced costs. |
| iPaaS (Integration Platform as a Service) | We help you leverage robust platforms like Celigo iPaaS for NetSuite integration to manage complex integrations with scalability and reliability |
| Direct API Integrations | We utilize NetSuite’s REST API and SuiteScript to customize solutions that ensure flawless data synchronization and efficient workflow automation. |
| Middleware Solutions | Deploy middleware to bridge gaps between systems, ensuring data flow consistency and reducing integration complexities. |
Our customer support team is available for help.